Thursday, November 1, 2012

43% of Small Businesses Spend 6+ Hours Per Week in Social ...

COMMENTS

Very informative. Can anybody tell how to collect such stats for the niche related to any business? That will be very informative for the new folks like me.
I love these infographics!?
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I think this info is relevant for both online and offline marketers. It's interesting that most of the focus is on Facebook and Twitter. I understand Facebook but it seems weird that businesses are focusing more time on Twitter then they are on Facebook or Blog content...?
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I definitely think spending time/money on blog content would be prioritized above Twitter in particular...?
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I guess it depends on the business too.
Your web content is very useful and full of impactful content for a small business owner. Thank you!
Hello from the Cambridge Innovation Center (Hubspot?s old haunt!) Yes, social media can seem like a ?time suck? to some CEOs and they may say that they want to spend less time on social media but this is about education - if you asked CEOs if they wanted to look and use alternate ways to participate in discussion, drive engagement, increase visibility and sales and address customer service then the response may not be ?we want to spend less time on this?. With regards to which channels, this is all about understanding your target audiences and being present where they are, so to Facebook or not to Facebook (ooh, we feel a blog post coming on) is about the your industry, your audiences and your objectives.
Great Infographic with a lot of information. Thank you, that was helpful.
Interesting numbers and engagingly set out. My question is: what measurable results / ROI are they getting back? Would be great to out the activity in context
Is this B-to-C or B-to-B, I know from running my own B-to-B business that I use Linkedin far more frequently than Facebook or Twitter.
I think that 1/3 CEO statistic can be interpreted in different ways. I thought it meant that the CEO or the proprietor specifically wanted to spend less time on social media, and maybe give the role to someone else or to outsource. I thought it meant that, currently, many owners and CEOs do the social media, but don't want it as part of their duties.

Beautiful infograph! It's a positive sign that so many SBs are willing to invest money into their social media presence and shows that they understand the importance of social features including social, search, and content marketing.?
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I think the percentage number for SB's using Facebook as their primary social media tool is pretty much the norm, wondering how their personal website or blog activity plays into these numbers.
Again, another informative piece, graphically displayed of course, and current. Thanks.
wowhh nice informative graphics.... Thank you buddy for sharing these kind of attractive content
Very good article with some great information within the infographic. will find it very useful for devising a social media strategy for the small business that I work for :)?
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Keep up the good work Pamela!
In reply to Haward Lim have a look at this...http://bit.ly/VD06bH. Its a report that shows B2B social media is more LinkedIn focused then twitter then facebook. ?
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Great infographic, I love these, and they are always interesting and popular for click throughs.?
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I to work on social media for a B2B company, although we tend to use 'online marketing' as an overall strategy as I think everyone should have an integrated online strategy involving social media, seo, online branding, copywriting, email etc not just think posting things on social media will lead to sales. ?
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Social Media Marketing, is the best thing to do if you have a small business. I think that someone should spend at least three hours per day for that.
Great article! I think what takes the most time is trying to be different from all the zillions of post that are out there.

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-Small-Businesses-Spend-6-Hours-Per-Week-in-Social-Media-INFOGRAPHIC.aspx

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