Jamie Oliver is rolling out a range of on-the-go products in to Boots stores across the UK.
The 21 strong range of ?Jamie Does Lunch? products includes sandwiches, wraps, salads and dips.
The on-the-go snacks launched this morning in 100 stores in key commuter sites.
The range offers twists on classic recipes like Empire chicken salad, Bombay potatoes and Indian carrot salad, as well as less familiar options such as the Italian-inspired sandwich Muffuletta.
Prices will start at ?1.95, with a promotion running until 13 November offering shoppers 50p off an item.
The launch will be supported by a PR campaign as well as in-store promotion including window materials, chiller headers and barkers.
Boots said research found only 4% of Brits always made the effort to vary their lunch choice on a daily basis and 34% rotate between just three different lunchtime options.
Jamie Oliver said:
?Lunch isn?t just about refuelling after a busy morning ? it should be something to look forward to and enjoy.
?I wanted to make lunchtimes really exciting, so my range takes inspiration from all over the world, with everything from British classics to Moroccan flatbreads.?
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Source: http://www.fdin.org.uk/2012/10/jamie-oliver-on-the-go-products-on-shelf-in-boots/
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