With the real estate market being as competitive as it is, savvy realtors know that they need to expand their efforts in every direction in order to capture leads. Enter the online world, an environment that has drastically changed the way real estate marketing is done.
Point2 has been at the forefront of online real estate marketing for more than 10 years now. Its flagship product Point2 Agent was launched in 2002 and was built to provide advanced marketing tools for real estate professionals. These tools include:
Real estate websites for agents
Agents can create websites for their business and even for each individual property, which are professionally designed and very easy to maintain. Additionally, these real estate websites are optimized in order to attract search engine traffic and traffic from mobile devices. The latter has increased steadily over the years, and it's projected to get to one third of the total paid traffic in the USA by the end of 2013. With the CPCs generally lower than on other devices, mobile traffic is still a great opportunity.
Listing Syndication
Listing syndication gives agents the opportunity to distribute and advertise their listings on over 60 of the most visited real estate marketplaces on the Internet. Agents have complete control over where the listings are sent. Additionally, listing syndication partners are being added on a regular basis.
Lead Management
Effective lead management can make all the difference in the real estate business. The Point2 Agent suite provides agents with tools that are effective at attracting leads and managing relationships through the sales cycle. Agents can customize what listings to show to prospective clients based on past behavior, setup email campaigns, generate leads with custom web forms and more.
Point2 Homes
Point2 Homes is a real estate listings portal that provides homes for sale and rent and a comprehensive data package. You can browse through millions of listings by using the powerful map search engine. Additionally, you can customize your search and filter by price range, number of bedrooms or bathrooms, property type, square footage and more. The data package offers comprehensive property reports that offer property overview, sales history, ownership information and much more.
Last but not least, Point2 offers IDX solutions that help agents capture more leads by displaying more listings. So go ahead and try the complete marketing toolkit offered by Point2. You will find it very valuable in your real estate marketing efforts.
Published: March 1, 2013
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Source: http://realtytimes.com/rtpages/20130301_remarketingefforts.htm
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