Nike announced yesterday that its first Nike+ Accelerator program targeted at companies interested in leveraging Nike+ tech like the Nike Fuel Band to explore creating mobile products or services that will inspire athletes for better fitness and healthier living.
To begin in March, Nike in association with TechStars has launched the 3 month accelerator to draw 10 organisations in an effort to develop new health and athletic mobile technology by providing them with software tools and direct interaction with tech industry mentors like Nike?s Vice President of Digital Sport Stefan Olander, TechStars founder David Cohen, and Foursquare co-founder Naveen Selvadurai.
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TechStars has successfully carried out over 15 intensive, mentor-driven, 3-month accelerator programs which has raised $275 million in venture capital for its graduates in the six years they have been using this model. They will develop the program centered around the Nike+ API and SDK (Software Development Kit) to inspire innovation ?across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.?
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Nike is accepting applications for the accelerator program now, with the course intended to run ?from March until June. Upon completion of ?the program, graduates will be able to showcase their Nike+-inspired tech to investors, and will also get to spend 2 days ?in the field?- one day at Nike?s World Headquarters in Portland, Oregon, and another in Silicon Valley.?
Nike+ creates athletic fitness hardware and software for self-enrichment purposes, like the Fuel Band, Nike Sportwatch GPS, and the Nike+ fitness tracker app for iOS and Android. Products conceptualised at this accelerator will have a similar focus sports, coaching, and exercise.
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